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Focusing on Internal and External Customer Experience Featuring Samantha Hanson, Karl Thomas and Trudy Marshall

  • 21 Nov 2019
  • 4:00 PM - 6:15 PM
  • Metropolitan Ballroom and Club Room 5418 Wayzata Blvd, Golden Valley, MN 55416
  • 0

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  • Please send your list of attendees to Christine at info@hrexecutiveforum.org. Thank you

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Most companies look at customer experience and at employee experience. The best companies look at how they are connected.  Understanding the drivers of engagement, relationships, and results for both internal and external customers is critical.  Join us to learn how North Memorial created an integrated campaign highlighting what makes North Memorial a great place to work and a great place to receive care.


Samantha Hanson
Chief Administrative Officer

Samantha Hanson Headshot

Samantha Hanson joined North Memorial Health in 2017 as Chief Administrative Officer. Hanson leads shared services teams to ensure integration and optimization of these functions in service of team member and customer experience throughout the system.  She oversees IT, Human Resources, Marketing & Business Development, Customer Experience and Medical Affairs. Prior to joining North Memorial Health, Hanson served as Chief Human Resources Officer at Children’s Minnesota.

Karl Thomas
Chief Innovation Officer

Karl  joined North Memorial Health in 2016 after 20 years with Hilton Worldwide.  Karl’s leads Brand Culture and Education, Metrics and Insights, and our Customer Experience Coaching team, all focused on delivering Unmatched Customer Service across the North Memorial Health system.











Trudy Marshall
Vice President, Marketing, Communications and Outreach
Trudy joined North Memorial Health in 2012.  Marshall  leads brand strategy, corporate communications, marketing, greater Minnesota hospital outreach and community outreach.  Prior to joining North Memorial Health, Marshall served in a number of marketing and communications leadership roles in healthcare, retail and energy organizations. 










New 2019/2020 Event Schedule

4:00 - 4:45 p.m.   Networking
4:45 - 6:15 p.m.   Program


The November program is proudly sponsored by 

Cancellation Policy
We understand that sometimes you are not able to attend an event that you have paid for. All attendees are factored into our venue/food/beverage costs and therefore, we are not able to offer refunds, but would be happy to move your registration to the next event for you. Please contact our office for additional details.

Photography/Video Policy
The Human Resources Executive Forum (HREF) reserves the right to use any photograph or video taken at any event sponsored by HREF, without the expressed written permission of those in the photograph or video.

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